The hero copy reads “Getting around is now easier than ever,” and the GIF delivers on this promise by demonstrating the simplicity of ordering a Lyft car with the app.ĥ. In this email about an update to their app, Lyft expertly uses animation to demonstrate the simplicity of their new user interface. In this email, the disappearing lemonade animation not only ties into the copy of “squeeze the last few drops,” but also conveys a sense of urgency around temporary sales.Ĥ. Boden is another retailer that does an incredible job of centering their design on animated GIFs. The women’s accessory and clothing retailer primarily uses animated GIFs in email to demonstrate the multi-functionality of their products as well as different views of each look.ģ. In this promotion for running tights, Nike uses a GIF to bring an interesting design element to the message.Ģ. Nike is no stranger to using interactive, animated elements in an email.
