“The Real bag (above) was a rather clever take on the ever-growing market for counterfeit goods,” says Julie Zerbo, founder and editor in chief of the Fashion Law website. GucciGhost, who made his name tagging New York City with his own take on the iconic Gucci logo, raised some eyebrows at the company - until it raised sales. The brand’s 2016 partnership with Trevor Andrew, a.k.a. “If we have the newer ones, they fly off the shelves.” Since 2015, when designer and creative director Alessandro Michele first sent his youthful, fanciful visions down the Gucci runway, the 96-year-old brand is once again fashion’s darling.īut long before Michele, this heritage brand was a favorite of counterfeiters. Gucci is “the hot bag right now,” says Alexandra Ridolfi of A Second Chance Couture.
